The Medex business in BRIC markets has grown substantially hence we have built up close associations with fieldwork teams based in Mumbai, Shanghai, Sao Paulo and Moscow.
All have decades of experience working specifically in the healthcare field, and have an excellent understanding of the specific needs to work in the medical device field.
Research in BRIC markets is coordinated and analysed from our HQ in the UK. In the case of qualitative research the research executive will brief the bilingual fieldwork teams in person and be present during the initial interview.
For straightforward quantitative surveys, telephone briefings are sufficient. Conference research in these markets is managed by a Medex Research exec from the UK.
Survey costs whether it is qualitative, quantitative or conference research tends to be lower in China and India than in developed markets.
Brazil and Russia are not low cost regions for market research if decision makers need to be targeted.