Types of market research projects range from exploratory research - assessing opportunities, assisting product development, identifying product strategies - through to monitoring product or corporate activity/performance. Typical medical device market research projects include:
Opportunity
Market exploration
Customer needs
Product potential
Product Development
Product/Concept
Evaluation/Refining
Product Strategy
Product positioning
Message/Concept testing
Customer segmentation
Advertising testing
Name research
Product positioning
Message/Concept testing
Customer segmentation
Advertising testing
Name research
Measuring Success
Company image/ Benchmarking
Pre & post product launch tracking
Pre & post conference communication
Customer satisfaction
Exhibition evaluation
Company image/ Benchmarking
Pre & post product launch tracking
Pre & post conference communication
Customer satisfaction
Exhibition evaluation