Medical technology market research projects
range from exploratory research; assessing opportunities,
assisting product development, identifying product
strategies through to monitoring product or corporate
activity/performance. Typical market research
projects include:
|
Opportunity
Market exploration – shares/size
Product Development
Customer needs assessment
R&D/specifications for manufacturing
Product evaluation/potential
Decision criteria for purchasing
|
Product Strategy
Product positioning
Market segmentation
Pricing research
Advertising testing
Name testing
Message/concept testing
Packaging research
Customer segmentation
|
Measuring Success
Company image/benchmarking
Pre & post product launch tracking
Pre & post conference communication
Communication tracking
Customer satisfaction
Exhibition evaluation |
