Techniques used by us
Full service and more…..
We offer a full range of research solutions to fit the different research objectives and cultures. Not all research tools are acceptable in all cultures.
All research directors at Medex Research are trained in qualitative and quantitative techniques so that they have the necessary expertise to carry out market research for the different phases of the product lifecycle that require different research tools.
We offer a mix of in the field research and conference research. Clients most frequently use conference research for quantitative ‘floor surveys’. Its benefits are the lower cost and faster turnaround time.
In the field research has the advantages of quota sampling, local language research, stricter quality control and more depth to the open responses.